Aje Group, a multinational beverage company in Nigeria has launched a new energy drink into the Nigerian market called Big Volt Energy Drink.
The company which produces the popular Big Cola soft drinks recently unveiled the energy drink at a boat ride carnival in the Lagos lagoon.
Speaking at the event, , Managing Director, Ajeast Nigeria Limited, Theo Williams revealed that the drink is locally produced and that it offers consumers a viable option to foreign brands.
He also mentioned that the launch of the drink is in line with the company’s aim and objectives to pay back to the community and country by offering the best value for money that the country has ever witnessed in terms of provision of viable alternative to the soft drink consuming public.
He added that Big Volt which comes in 65cl PET bottle is the largest energy drink in Africa, but noted that it wasn’t the largest in the world as there is a 1 Litre product in America. However, he was confident that Nigerians would find other uses for the drink as mixers.
The company offered guests at the product launch a 20% discount for the purchase of the product.
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